HELLO... anyone there?
When we understand something fully we can truly start to engage and in time we can innovate and push the boundaries of true two-way communication.
But without an understanding of target groups, their attitudes and preferences or intelligence on their users journey and buying habits we are in danger of simply shouting into a wasteland.
Yet, so many people head off for journeys claiming that the independence of unplanned travel is as powerful as an aphrodisiac. Still, we ask, “How many of these are blinded by their lack of vision?”
“Don’t tell me that the sky is the limit when there are footsteps on the moon”
Equally, an understanding of technology choices, consumer touch points and attitudes are essential if you are to succeed in this digitally enabled world we inhabit.
At Digital Pilgrims we really want to take you by the hand and take you on a journey, but we would never think of setting off without a destination, a journey plan, the right kit and of course a group of like minded friends to make the journey fun.